The postmoderns control the medium and control the message. In a post truth world they understand the value of content and have a builtin intuition about what not to trust. The inbetweens follow 7 easy get rich tips the fat cats don’t want them to know, never eat bananas on tuesdays and avoid vaccines at all costs. A generation is coming into a world of fake news, youtube prank videos and deep fakes. Nothing is real anymore unless experienced first hand, if someone went to the trouble of putting it on the internet it must be false. We have nothing to give them on that respect, we will be forwarding absurd meme clips to their collective eye roll. What we can give them is the value of the truth. In a world where everything can be faked truth is not the irrelevant, it needs to become the ultimate value. Either way, they will be as fooled by deep fakes as we are by soaps.